NPOWER - URBAN CRICKET (THE ASHES)
Director  //  Digibeta  //  1871 Productions

Urban Cricket is a nationwide sporting initiative from npower and the ECB promoting cricket to a new and wider audience.  The cricketing equivalent of 'jumpers for goal posts' in football, Urban Cricket distills the game down to its most basic elements: a bat, a ball and some wickets if you wish.  With over 70 000 Urban Cricket kits distributed since the launch, and to tie in with npower's sponsorship of the 2009 Ashes Series, a short film was commissioned to be shown on npower's giant outdoor screens at the matches and up and down the country explaining what Urban Cricket was all about.